Strategic Public Relations Services

One of a Kind PR and Branding Services

 STRATEGIC PUBLIC RELATIONS SERVICES
Need advice or ready to talk about your company’s needs? McKerns Development and PR offers individual services and packages of services that are secured with an agreement. We will consult with you by phone, in-person, by e-mail or over the internet (Skype, Go to Meeting, Any Meeting or other secure information exchange), prepare a proposal confirming that we heard and understood your needs (or suggested a service or services if you are unsure exactly what you need). Once we have the details right, we provide you with a simple contract to secure services. We, specify the service, detail the length of service and define the easy terms.
Services are available a la carte (services offered and priced separately) or on a consultative basis (3-6 or 12 months) or in easy to understand service packages (packages designed to meet a specific purpose, with a services list and defined time frame).

SERVICE PACKAGES
McKerns Development and PR delivers the following competitive in-demand service packages for consultative services:
McKerns Development and PR Consulting Packages:

• The Press and PR Package: Strategic Press and PR services for Strategic Marketing, PR and Business Development, writing and placing PR and feature stories in major print and online magazines, news, trade, blogs and other influential sources, writing press releases delivered to hand-picked media experts.
• The Branding Package: Building brand, establishing essential branding elements: brand identity, brand platform, brand message, brand awareness, and building value in the brand and its associations.
• The Strategic Consulting Package: Consulting, Strategy, and professional guidance for Business Development and rapid growth.
• Market Plan/ Business Plan Development Package: Strategic Marketing Plan and Business Development oversight and strategy with step by step tactics for powerful marketing and PR execution. Complete action plan, tactical direction and timetable for achieving results.

SERVICES – PUBLIC RELATIONS, BRANDING AND BUSINESS CONSULTATION

Strategic Services

Strategic Planning and Consultative Development
Strategic Public Relations

• Press Releases
• Social Media Releases
• Feature Articles
• Magazine Feature Stories
• Newspaper Feature Stories
• Online Feature Stories
• Press and Media Packets
• Professional Communications/Writing

Strategic Publicity and Promotion

• Press and PR
• Public Relations Campaigns
• Press and Media Campaigns
• Press and PR Strategy and Coaching
• Branding Programs
• PR and Publishing Packages
• Media Relations
• Custom Media Contacts
• Press Packets
• Press for Events, Grand Openings, Seasonal Offerings, Promotions
• Media Relations
• Crisis Consultation and Management

Strategic Visioning, Planning and Design
Strategic Goal Setting and Innovation
Strategic Marketing

• Comprehensive Marketing Strategies, Plans and Budgets
• Celebrity Promotions, Celebrity Endorsements
• Event Marketing, Promotions
• Partnership Event Marketing
• Project Launch Events
• Owner Events, Tradeshows, Booths
• Merchandising, Clothing Design, Menus
• Newsletters, Direct Mail
• Sponsorships, Incentives, Loyalty Programs
• Promotions, Memberships, Special Events
• Grand Openings
• Promotions and Cross Promotions
• Tournaments, Charitable Event Development, Participation, Promotion
• Destination Marketing
• Online Campaign Management
• Viral Marketing
• Online Marketing Campaigns
• Search Engine Optimization (SEO)
• Search Engine Marketing Campaign

Branding

• Brand Platform
• Brand Development and Positioning
• Brand Elements
• Brand Position (what the company does or offers, key competitive differentiators, unique value)
• Brand Summary (products, services and solutions)
• Brand Personality (brand promise, customer and brand expectations, brand delivery and loyalty draw)
• Brand Story (history, credibility and leadership)
• Brand Associations (name, logo, colors, fonts, imagery, taglines, mission statement, press, news, campaigns and offerings both historical and new)

Brand Campaigns
Co-Branded Campaigns
Branding Programs – Company, Products, Services Branding
Product Development and Brand Extension

Business Development

• Business and Market Analysis
• Market Research & Analysis
• Marketing and Business Development Plans
• Existing Marketing Plans – Revisions & Updates
• Development and Business Planning
• Differentiation of Company, Product and Services
• Competitor Identification/Review
• Business Promotion
• Industry Awards
• Speaking Engagements
• Cross Promotional Offerings
• Teaming and Affiliations
• Community Outreach

Content Development

Professional Writing and Communications

• Website Copy
• Web Content (Providing fresh content to attain or keep Google rank)
• Press Releases
• Direct to web-Press
• Direct to web-Content
• Brochures and Collateral
• Article Writing & Professional Articles
• Writing for Trade Publications, Internet Publications
• Writing PR, Marketing & Professional Materials
• Collateral, Brochures
• Social Media Content
• Facebook Pages
• Twitter
• LinkedIn Profiles and content
• Direct Mail
• Video Scripts
• Project Sheets
• Case Studies
• Newsletters
• Business Blogs, Blog Content, Blogging
• Speeches
• Professional Correspondence
• White Papers and Reports
• Submissions
• Executive Summaries
• Entries and Awards

Business Manuals

• HR Manuals
• Directional Manuals
• Safety and Compliance Manuals
• Product Manuals

Presentations

• Powerpoint Presentations
• Video Presentations
• Written Presentations
• Training Presentations

Bid Packages/RFQ/RFP/Letter of Qualification Response

• Management Overview
• Professional Bios/Package
• Team Development
• Teaming and Business Response
• Strategic Team Building Response
• Project or Team Approaches
• Methodology
• Project, Product Research, Background and Issues
• Timelines
• Services Description
• Bios and Curriculum Vitae
• Letters of Interest
• Project, Product or Services Sheets
• Portfolio Development

Creative Services (visioning and oversight)

• Interactive DVDs, Vision Videos
• Photo Shoots, Product Promotion
• Logo Design, concept and creative direction
• Podcasts and Blogs
• Interactive Video
• Website Design (creative oversight and content generation)

Business Asset Analysis

• Asset Analysis, Asset Visioning/Design
• Project Design and Amenities Assessment
• Creation of New and Marketable Assets

McKerns Development and PR . 264 Cypress Trace, Royal Palm Beach, FL 33411.  

561-305-4264. lesliemckerns@mckernsdevelopmentandpr.com

Copyright 2012. All rights reserved.