The Market Plan/Business Development Package
Bringing Goods and Services to Market
THE MARKETING PLAN AND BUSINESS DEVELOPMENT PACKAGE
The McKerns Development and PR Marketing Plan and Business Development Package contains an overview specific to the business, an analysis of the market and its competitors, and direct, tactical guidance on achieving the correct positioning to reach a target market. The factors include both Marketing and Business Development.
What is the difference between Marketing and Business Development? There is some overlap and definitely coordination between the two disciplines. Marketing can be said to involve: product (and services) development, pricing, branding, positioning, targeting, creating, securing and overseeing distribution channels, communications, and creating targeted campaigns. Business Development can be seen as strategic relationship management, development of relationships, networking, meetings, pitches and presentations (in conjunction with marketing), long and short term tactical planning, overseeing and meeting clients’ specific needs, and turning contacts into fees by moving potential clients through the pipeline from inquiry to client.
MARKETING AND BUSINESS DEVELOPMENT PLAN PACKAGE
What is in the Marketing Plan and Business Development Package?
- Analysis of Previous Marketing Plan(s), or Creation of New
- Key Features, Benefits and Services of Firm
- Competitive Analysis
- Market Strengths
- Market Weaknesses
- Company Goals
- Individual, Departmental or Sector Goals
- Tri-level Approach for Marketing, Publicity and Promotion
- Company Differentiation Plan
- Branding Statement
- Branding Action Plan
- Market Sectors
- Analysis of Website, Internet and Social Media Presence and Recommendations
- Analysis of Company digital and print Collateral, Press Packets and Recommendations
- Specific Strategies and Tactics for Success
- 90 Action Items for Implementation and Assignment of Resources
- Work for Progress Chart
- Summary of Recommendations
Standing out in a Crowd
How is the McKerns Development and PR Marketing Plan Package different from most Marketing Plans?
The McKerns Development and PR Marketing Plan Package is a custom and specific document designed to guide each individual company step by step to reaching its desired market. The Marketing Plan and Business Development Package includes tactical strategy and timing for Marketing, Business Development, PR/Publicity, and Promotion.
The McKerns Development and PR Marketing Plan Program identifies business development goals, and ranks the goals from most important to least important (in a client interview process), and then ranks the goals again according to difficulty. This goals ranking process efficiently identifies the goals, and McKerns Development and PR will then provide specific targeted strategies for achieving each marketing and business development goal.
Once the overall marketing and business development strategies have been delivered, the strategic marketing and business development strategies will be matched with 99 direct methods for achieving the goals. The next stage in the McKerns Development and PR Marketing and Business Development Plan is to include branding, publicity and promotion and to place all strategic marketing activities, marketing, business development, PR campaigns and initiatives on a 12 month calendar.
McKerns Development and PR will get the firm known through the press and other proven techniques – reaching a company’s specific desired client market and building the business and the brand.
McKerns Development and PR will present the most effective marketing and business development tools to use at each stage of the marketing and business development program, including Direct Marketing, Internet Marketing and Promotions. Each marketing and business development tool is a powerful and proven method custom designed to reach your specific market.
There will be no question what to do or when to do it.
Each step is broken down by desired goal, and steps to achieve it.
Each step is further broken down by an itemized list towards reaching the goal.
Leslie McKerns
@strategicprpro
Strategic public relations and brand building specialist – turning startups into brands and bringing brands to new markets.
· http://www.mckernsdevelopmentandpr.com
http://www.linkedin.com/in/mckernsdevelopmentandpr
McKerns Development and PR . 264 Cypress Trace, Royal Palm Beach, FL 33411.
561-305-4264. lesliemckerns@mckernsdevelopmentandpr.com
Copyright 2012. All rights reserved.
