Professional Branding Package: What Are the Elements of the Branding Program?
The essential elements of a branding program consider:
Brand: Distinguishing features, symbols, concepts and characteristics that differentiate a professional service firm, a product or a person; a brand is easily communicated and recognizable to others.
Brand Awareness: The weight and recognition factor in the minds of potential clients.
Brand Equity: Financial value or potential value associated with a brand=the brand’s strength in a particular market and the potential economic value associated with it.
Brand Identity: All of the visual and audible and behavioral elements associated with the brand = firm name; symbol; logo, tagline; trademark; mission statement; stationery; signage; collateral material (brochures, cards, pamphlets, sales sheets, case studies, etc.), including how the brand behaves and is perceived in its marketplace.
Brand Message: Combination of all the marketing efforts (website, advertising, collateral, PR) used to identify company, differentiate it from competition and build value in the potential client’s mind.
Branding Platform: Brand + business model for delivery of services.
What are the features studied and consultation provided in the branding program?
We develop a positioning statement. How will or do you want your clients to perceive your firm or brand? What is it that you want clients to come away with? What are the characteristics of your firm or brand? What is unique about your firm or brand?
An in-depth consultation and development of the following:
Strategic public relations and brand building specialist – turning startups into brands and bringing brands to new markets.
McKerns Development and PR . 264 Cypress Trace, Royal Palm Beach, FL 33411.
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