Advocacy and PR

Jumping the Hurdle to Success

ADVOCACY AND PR

Advocacy by Industry – Strategic Public Relations

McKerns Development and PR is a specialist in advocacy by industry – understanding key and crucial issues in the industry and in providing guidance, issue-related, call-to-action and positive press distributed within the business profession, the legislature, the public,  the media and to interested stakeholders. McKerns Development and PR becomes a key part of the advocacy team, interacting with legal teams and lobbyists, CEO’s, key staff, the media in print and digital, marketing, advertising, and administrative personnel.

McKerns Development and PR provides a depth and breadth of knowledge working in a broad range of advocacy, legal and policy areas related to the following industries.

What markets?

• LEED (Leadership in Energy and Environmental Design), Green Building
• Environmental and Ecological Industries, Products, Companies
• Destination Travel and Eco-friendly Practices
• The Development Industry and Sustainable Practices
• The Architectural and Engineering Professions
• The Interior Design Industry
• The Education Industry
• The Medical Professions
• Disabilities and Learning Disabilities and Cognitive Function
• The Traumatically Brain Injured
• The Marine and Marina Industry
• Not for Profit Organizations
• Rescue and Relief Organizations
• Professional Organizations

Working as part of a team, McKerns Development and PR provides strong direction and advocacy by industry, including strategic planning, developing and implementing strategic and tactical communications, identifying and contacting supportive members of the legislature, identifying grants and soliciting support money, proactively creating feature stories on critical issues, identifying trends and relating industry issues to trends, providing research and statistical data, pitching feature stories to the media, responding to media requests, writing press releases, drafting and editing advocacy communications, interacting with creative teams in print, digital media and internet, suggesting and coordinating events and ensuring strong, consistent communications internally, externally and with interested key and member firms.

McKerns Development and PR has specific experience in each of the markets and industries listed above, and has significant strategic public relations and journalism experience in each market and industry: green and sustainable products and companies, sustainable development, architecture and engineering, interior design, medical and healthcare professions, disabilities and traumatic brain injuries, marine and marina industry, and not for profit organizations.

Leslie McKerns

@strategicprpro

Strategic public relations and brand building specialist – turning startups into brands and bringing brands to new markets.

· http://www.mckernsdevelopmentandpr.com

http://www.linkedin.com/in/mckernsdevelopmentandpr

McKerns Development and PR . 264 Cypress Trace, Royal Palm Beach, FL 33411.  

561-305-4264. lesliemckerns@mckernsdevelopmentandpr.com

Copyright 2012. All rights reserved.