About Us – History
ABOUT US – HISTORY
Fanning the Flames with Strategic PR
ABOUT THE FIRM
Founder, Leslie McKerns has twenty years (20) of experience as an industry professional, business leader, strategic press, PR, marketing and business development consultant. McKerns Development and PR (formerly McKerns Development) has been in existence for twelve (12) years. The firm specializes in strategic press and public relations, strategic marketing and business development. Results are achieved through strategic goal planning and development and delivering top industry rated results through a carefully selected use of professional tools such as strategic marketing, strategic public relations, media relations, brand building and goal oriented press and marketing campaigns.
McKerns Development and PR handles media relations with the press, creates and manages PR, media campaigns and branded marketing. Ms. McKerns has extensive media contacts, obtaining press and writing full-length feature stories for clients and strategic public relations for the integrated marketing and promotion of products and professional services.
UNIQUE CONSULTING PACKAGES
McKerns Development and PR offers convenient, easy to understand packages for consulting services. The firm creates a complete marketing program and custom system for a business, establishes a powerful action plan and timetable for achieving results, and provides excellence in delivery of services from strategizing content to delivering publicity.
McKerns Development and PR offers four in-demand service packages: Press and Publicity Package for writing and placing press and feature stories in major print and digital magazines, blogs, trade and consumer sites and newspapers; Brand Building and Strategic Business PR Package for delivering fresh market startup and brand building, and for rapidly increasing brand awareness and loyalty building; Consulting Package for providing rapid professional guidance; MarketPlan Package for step-by-step business goal setting, market plan and execution strategy.
BACKGROUND AND MARKETS
McKerns Development and PR is a strategic Public Relations, Strategic Business Development, Marketing and Branding firm, serving national, international and local clients. McKerns Development and PR is dedicated to transforming startups into brands and bringing brands to a larger market.
McKerns Development and PR’s extensive background includes press and media promotion, small and large business PR and marketing, consultation to marketing, advertising and PR agencies with accounts in Branded products and product extension and Branded and Co-branded events. McKerns Development and PR focuses on Green and Sustainable, Organic and Eco-friendly business, Product Development, Startups into Brands, Non-profits, Education, Aviation, Travel, Tourism and Eco Tourism, Boating, Marinas and Yachting and Golfing and Fishing destinations, Eco destinations (national and international, including Caribbean, South and Central America), Entertainment, Luxury and Luxury Services, Hotel, Club, Resort and Hospitality, Banking, Retail, Multi-Family Housing, High Rise Condominium, Hotel/Condominium, Senior Living, Mixed Use Projects, Medical, Hospital and Healthcare, Interior Design, Architecture, Manufacturing and Design, Engineering, Construction and Development.
McKerns Development and PR also has a medical specialty. McKerns has co-authored five books for medical and therapeutic professionals and has written numerous articles for the medical profession and the interested public. Clients are in the fields of therapy (Occupational, Physical, Cognitive, Speech/Language), traumatic brain injury, neurology, pain management, orthotics, surgery, anesthesiology, and cognitive and physical rehabilitation. Ms. McKerns is the co-developer of cognitive and physical therapy products using therapeutic and traditional educational goals to restore and develop function. Ms. McKerns is a former Board Member of the American Lung Association and the co-developer of a special education curriculum for traumatic brain injury – and this curriculum was adopted in two Palm Beach County, FL charter schools for children from 4-12 who may be non-verbal, have communication deficits and have mobility and movement disabilities.
OWNER AND FIRM HISTORY
Leslie McKerns, holds the B.A. degree in English from Tulane University, New Orleans, Louisiana, and the B.S. degree in Interior Design and Construction from Florida International University in Miami, Florida.
Prior to founding the firm, McKerns held executive Vice President, multi-office and multi-state Department Head leadership positions in two of the State of Florida’s large Architectural, Interior Design, Engineering and Development firms. This led a natural course to promotion and business development of firms and services and ultimately to the founding of her own public relations, press and media relations firm, where she specializes in strategic press and transforming startups into brands.
In her design and development career, McKerns has structured mergers and acquisitions, landed contracts in the millions of square feet, formed joint ventures, and associations, and publicized many millions of square feet of public and private ventures. As a former commercial interior designer, she has participated on the design leadership team for such landmark projects as the Federal Reserve Bank of Atlanta, Westinghouse, ATT, Bascom Palmer Eye Institute, Miami Dade Community College, Bank Hapaolim, Banco de Venezuela, and the James L. Knight Center (a contemporary entertainment and convention center in downtown Miami).
McKerns also provides strategic PR, marketing and business development leadership to numerous small and large firms in the world of advertising, medical, brands, product development and other business ventures. Ms. McKerns has also teamed with advertising, PR and marketing firms to provide special expertise to their agency accounts, and to present and land new business.
Leslie McKerns, owner of McKerns Development and PR, is a nationally recognized strategic business consultant, press and media expert with hundreds of articles and press placements for her clients, growing their business an average of 85% in one year.
Firm owner, Leslie McKerns, BA, BS, is a professional writer, press and PR expert and multi-published author and co-author of five books and hundreds of articles. She is continuously contributing to national print and digital magazines, newspapers, blogs and websites, promoting her clients and generating high readership and interest about their products and services.
BOOKS AND ARTICLES
Books Authored by Leslie McKerns: Ms. McKerns is a multi-published author of hundreds of magazine and news articles, including those on Architecture, Interior Design, Sustainable and Green Design, school design and safety, travel and leisure and more. She is the co-author of five books with major publishers such as McGraw-Hill including Therapeutic Education for the Child with Traumatic Brain Injury – From Coma to Kindergarten, More Therapeutic Education for the School Age Child with Traumatic Brain Injury, The Kid’s Guide to Good Grammar, Grammar! Grammar! Extra! Extra! and other titles with respected industry publishers. She is a former Board Member of the American Lung Association and the 2005-2008 publicist for American Lung Association of Florida-SE Division.
Articles by Leslie McKerns: Ms. McKerns was the Real Estate and Interior Design Editor of a luxury magazine, and has contributed editorial to hundreds of publications including Wall Street Journal, New York Times, Variety magazine, MSNBC News, ABC News, Florida Real Estate Journal, Marina Dock Age, School Planning and Management Magazine, Coastlines, South Florida Business Journal, Florida Design, Southeast Construction, Palm Beach Post, South Florida CEO, Sun-Sentinel, South Florida Business Journal, Orlando Sentinel, Daily Business Review, Comerica Times Journal, Palm Beach Times, Brand Noise, Palm Beach Illustrated, Jupiter Magazine, Miami Herald, Boating Industry, Commercial Real Estate, Medical Business, and more.
ACTION STRATEGY
Action Strategy: “In the ordinary course of the day or week, I write press releases and secure publication for people and their products, develop detailed marketing plans, advise companies on their strategic growth, write speeches for professionals, author professional articles for my firm and for others, write sales letters, bios, web copy and Powerpoint presentations, keep in touch with the media, plan media content to match media calendars of publications, consult with other marketing and PR professionals, host and participate in remote conferencing with people in many states, write and review proposals and bid packets, prepare media packets, prepare content and position papers for lobbyists, write newsletter copy, design enticing copy for invitations and fund raising events, write marketing plans, evaluate and update marketing plans, write copy, books and editorial, and attend all the top industry meetings,” says McKerns. “Did you know that it is not at all unusual for a business owner to have difficulty explaining what they do or offer? I spend time interviewing professionals to identify the core of their business, and assist them in streamlining their message to reach the right audience.”
Leslie McKerns
@strategicprpro
Strategic public relations and brand building specialist – turning startups into brands and bringing brands to new markets.
· http://www.mckernsdevelopmentandpr.com
http://www.linkedin.com/in/mckernsdevelopmentandpr
McKerns Development 264 Cypress Trace, Royal Palm Beach, FL 33411
561-305-4264 lesliemckerns@mckernsdevelopmentandPR.com
Copyright 2012. All Rights Reserved.
